Jingumae

by Akiko Hamaoka
wifm_winter10_low-92 Straddling Harajuku and Omotesando, Jingumae is a fashion explosion. Along the main promenade, sparkling designer flagships vie for attention from the wellheeled weekend throngs. West of Harajuku Station, the forested Meiji Shrine is an oasis of spirituality to some. To the east, backstreets offer another version of inspiration, with boutiques squeezed into almost every square inch of space: Neighborhood, TOGA, Mister Hollywood, Cannabis, BEAMS-T.

And i t ’s spreading: walk down many side streets and you’ll see family homes remodelled as shops. In Jingumae, there’s room for retail and not much more.


1. TOGA
One of the best up-and-coming designer’s flagship store. TOGA recently received a nomination at the Swiss Textile Awards.
6-31-10 Jingumae, Shibuya-ku
Tel: 03-6419-8136
www.toga.jp

2. MISTER HOLLYWOOD
Must-have brand for Tokyo boys. The full N. Hoolywood range is available here.
4-13-16 Jingumae, Shibuya-ku
Tel: 03-5414-5071
www.n-hoolywood.com

3. Faline Tokyo
The place to be for Tokyo kids; owned by party animal BABY MARY.
1-7-5 Jingumae, Shibuya-ku
Tel: 03-3403-8050
www.bambifaline.com

4. Nabi
Stylish Korean organic food; interior by Idée.
2-31-20 Jingumae, Shibuya-ku
Tel: 03-5771-0071
www.nabi-tokyo.com

5. Montoak
Dark glass cube with dramatic interior and terrace overlooking Omotsando Dori.
6-1-9 Jingumae, Shibuya-ku
Tel: 03-5468-5928

6. Gyoza Lou
Dumplings & cold beer – simple as that.
6-2-4 Jingumae, Shibuya-ku
Tel: 03- 3406-4743

7. Toriyoshi
Lively izakaya specializing in chicken wings.
4-28-21 Jingumae, Shibuya-ku
Tel: 03-3470-3901

8. Mother Kurkku
Fashionably nonchalant bar/resto with fab architecture.
2-18-15 Jingumae, Shibuya-ku Tel: 03-5414-0581